During this internet age, packaging design
plays an important role in products promotion. Packaging is the ultimate
presentation of brand idea, product’s features and consumer preference.
So how to design a popular package?
1. Outline design
First, the size and shape of package should
accord with product’s feature. Innovative outline design will capture
consumer’s attention at the very first time.
The main shape of packaging includes: cylinder, rectangle, square, etc. New structure of packaging may impress
consumers and arise their desire of purchasing. Unique outline design plays an
important role in products sales.
2. Pattern design
Pattern design of packaging is combing
logo, graph and text into an integral picture.
First, logo is the symbol of a company. A
successful logo is the outcome of innovation.
Graph can be divided into real object and decoration graph. Real object graph is more like a photo, while decoration graph
is more abstract.
Text is the information products want to transmit
to their consumers, such as function, instruction, ingredients, etc.
3. Material
The touch feeling and texture of material have
strong influences on the visual effects of package. In packaging design, different
materials transmit different feelings to consumers. It also influences consumer’s
impression of products.
Beside practical function, consumers pay
more and more attention on the environmental-friendly features of material.
Environmental-friendly materials are becoming more and more popular all over
the world.
KLX printing company provide design,
production, delivery one-stop service. We have our own design team, manufacture
factory and strict quality-control system. Most of our clients have business
with us for more than 10 years.
Please feel free to make an inquiry by
email: kinglung@szonline.net. We’ll
get back to you soon.
