Nowadays, cosmetics packaging has various
kinds of materials, such as plastic, glass, paper, metal etc. Paper is the most
popular material for cosmetics packaging. Due to the rapid development of
cosmetics products, the market of cosmetics packaging keeps growing.
Quality, strategy and packaging design are
three key factors for brand being outstanding in the competitive market.
Especially for cosmetics products, packaging design plays an important role in
the cosmetics industry. Therefore, the trend of cosmetics packaging design is very
important for brand promotion.
1. Individuation
In terms of packaging color design,
cosmetics products show more and more individual color design now instead of being
colorful only. Different color-match reveals different style or meaning of cosmetics
brands.
For example, Herbal cosmetics products may
be designed with green color which demonstrates their special herbal ingredients.
Customers will recognize such design easily among other products.
2. Customization
Recent years, more and more cosmetics brands
promote customization design for their popular products. Customers have strong
willing to buy products in limited version for special meanings, like customization
design for Valentine’s Day.
According to the facts of cosmetics market
in recent years, we can be sure that customization packaging design will be more
and more popular.
3. Simplification
More and more products use simplified packaging
design. Simplification makes the logo outstanding, which will give customers
strong impression.
4. Sustainability
Since customers care more about environmental
protection now, sustainable design is getting more and more popular in packaging
filed. Most cosmetics brands are trying to reduce materials for packaging, and
use more environmental-friendly material for their products. Products with environmental-friendly
and recyclable packages will take bigger market.
KLX printing company provide design, production,
delivery one-stop service. We have our own design team, manufacture factory and
strict quality-control system. Most of our clients have business with us for
more than 10 years.
Please feel free to make an inquiry by email: kinglung@szonline.net. We’ll get
back to you soon.
