This year's packaging has three core points: the new trend of intelligent packaging and printing packaging industry.
2022-02-22
This year's packaging has three core points: the new trend of intelligent packaging and printing packaging industry.
1. Packaging virtual reality
The application of augmented reality in intelligent packaging has brought a new experience to the marketing of personalized goods. Augmented reality (AR) is a new human-computer interaction mode. It superimposes the computer-generated virtual objects, scenes or system prompt information on the real scene to enhance reality and give people the feeling of "immersive". A children's electric toothbrush packaging box on the exhibition site attracted a large number of visitors to take out their mobile phones. This smart package uses augmented reality technology to open an application and scan it. It can display cool animation superimposed on the actual screen. It can also understand the preventive measures of toothbrush and information through the screen of use method. The fun of AR maximizes the brand value of this child's goods. Perhaps argon technology will be added to the packaging in the future. Through AR, use scenarios, understand products, precautions, etc. There will be!
2. Packaging RFID chip
FID chip sensing is also a relatively mature application of intelligent packaging. The RFID chip is pasted on the cover of the packaging box. When the goods pass through the sensing area, they can be identified by batch sensing, so as to complete the automatic collection of background data. Not long ago, the popular network "unmanned supermarket" realized unmanned sales by adding RFID chips to commodity packages to sense and start the background payment program. Of course, RFID technology can also be used for intelligent production in manufacturing, and can control the information flow of materials!
3. Packaging QR code
QR code has become a part of our life. By adding QR code to smart packaging, consumers can easily distinguish the authenticity of goods after scanning, and there is no need to worry about buying fake products! At the same time, enterprises can collect consumers' geographical location, consumer behavior and other data information. Of course, QR code can also be used to introduce the source and the whole process of products, so that buyers can understand the whole process from the birth of products to customers!
Smart packaging is not limited to manufacturing fashionable and safe commodity shells. Adding intelligent information to the outer packaging to realize the connection between the object and the network is the value that science and technology constantly endows the packaging
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