In general, when we talk with customers, customers often ask questions about printing. If the customer does not understand printing, it is OK. Anyway, the customer does not understand it. Whatever you say is OK. If the customer knows a little about printing, we can't take it lightly. Even if some questions are irrelevant, it may mean that the customer is testing our professional ability or gaining the trust of the customer, Or lose a customer.
1.Why are the prices of the same printed matter very different?
The price of printing consists of the following parts: full price of the paper used, design fee, plate making fee (including film), proofing fee, printing plate (PS version), printing fee and post-processing fee. The reason why the prices of seemingly identical printed matter are different is that the materials and processes used are different. In short, the printed matter also follows the principle of "one price, one goods".
2.Why is the printed thing different from the computer display?
This is the problem of computer display. The color value of each display is different. In particular a liquid crystal display. Compare two computers in our company: one has a double hundred red color, while the other looks like 15 more black. In fact, it is the same.
3. What preparations should be made for printing?
Customers need to make the following preparations at least for printing:
（1） To provide pictures with high accuracy (more than 300 pixels) and provide correct text content (when design is required)
（2） Provide designed original documents (when design is not required)
（3） Specification requirements shall be clearly stated, such as quantity, size, paper, post process, etc
4 how to make our printed products appear high-end?
How to make the printed matter appear higher grade can be started from three aspects:
（1）The design style should be novel and the layout design should be fashionable;
（2） Special printing processes are used, such as film coating, polishing, bronzing, silver stamping and printing;
（3） Good materials are used, such as art paper, PVC materials, wood and other special materials.
5.Why can't things made by office software such as word be printed directly?
In fact, simple things made by word (such as words and tables) can be printed directly. Here, why do we say that word cannot be printed directly? It is because word is an office software, which is generally used for simple typesetting such as text and tables. If you use word to arrange pictures, it is not convenient, and it is easy to make unexpected errors when printing, and the color difference is greater. If the customer wants to make color prints, it is best to use special design software, such as CorelDRAW, illustrator and InDesign software.
6.why are things that look very clear on the computer printed so blurry?
The computer display is composed of millions of colors, and even light colors can be displayed, giving a very clear vision; Printing is a complex process, which needs to go through output, plate making and other processes. In this process, if the color (CMYK value) of some parts of the picture is less than 5%, it will not be displayed during plate making. In this case, the color will be ignored. So the printed thing is not as clear as the computer display.
7. What is four color printing?
Generally refers to the use of yellow, magenta, cyan three primary color ink and black ink to copy the color of the original process.
8. what is spot color printing?
It refers to eliminating yellow, magenta and cyan. A printing process in which the color of the original is reproduced with other colors other than black ink and four colors. Spot color printing technology is often used to print large area background color in packaging printing.
9.what products must use the four-color printing process?
The photos taken by color photography to reflect the rich and colorful color changes in nature, the color art works of artists or other pictures containing many different colors must be scanned and separated by electronic color separation machine or color desktop system for the sake of technological requirements or economic benefits, and then copied by four-color printing process.
10.what kind of products will use spot color printing?
The covers of packaging products or books and periodicals are often composed of uniform color blocks of different colors or regular gradual color blocks and characters. These color blocks and characters can be overprinted with four primary color ink after color separation, or can be mixed with special color ink, and then only one special color ink is printed at the same color block. In consideration of improving printing quality and saving overprinting times, spot color printing is sometimes selected.
