At present, few industries can catch up with the development speed of the cosmetics industry. Almost every woman uses facial mask, eye cream, liquid foundation and so on every day. In the huge market, every business wants a share. How to have a certain competitiveness in the strong market, a strong planning team is essential, but cosmetics packaging box has also become an effective factor to attract customers, What needs to be considered in the design of cosmetic packaging boxes has become a headache for many manufacturers and designers. Next, Xiaobian will solve your problems:
1. Target group setting:
Who is the target customer of your product? Girls in their seventies and eighties are still mature female groups, or male groups. Once you know the main sales group, you should pay attention to the main happiness of this target group when designing, and then start designing, so that the efficiency of design will be improved.
2. Brand personality setting:
Brand is like your identity. What is your brand? Whether the design is luxurious or simple, as a competitive brand, you should clarify the characteristics you want to show consumers and highlight the design elements.
3. Style selection
To lock the style, we should not only consider the design elements, but also consider the protection role in the transportation process. The usual styles of cosmetics packaging boxes are book shaped boxes, heaven and earth covers, drawer boxes, folding boxes and other styles.
Design is the soul of the beginning of a product. Only when the design is more perfect, can it be formed at one time in the process of production, which saves time and reduces unnecessary costs.
